AWSM Sauce
Unleash Your Super Powders!
Carl and Paul came to us in 2021 while their products were in the research and development phase. We worked closely with them to design their brand identity, packaging, illustration and icon system from the ground up.
Project Overview
Client
AWSM Sauce
Studio
The Drawing Board
Timeline
Disciplines
What is AWSM Sauce
AWSM Sauce is the world's first sustainability-focused sauce company on a mission to rid the kitchen of single-use plastics. Founded by two ‘dadtrepreneurs’, AWSM Sauce provides all of the sauces you know and love (ketchup, BBQ, fire sauce, etc.) in powder form so you get all the taste and less waste. Just add water, shake, and enjoy.
Brand Design
Carl and Paul came to us in 2021 while their products were in the research and development phase. We worked closely with them to design their brand identity, packaging, illustration and icon system from the ground up. From the start, we were inspired by the approachability and modesty of diners and worked to convey those feelings through color, pattern, and the use of a variety of typefaces. We introduced playful saucy shapes that invite the user to experiment and make a bit of a mess. These are house-made sauces after all.
AWSM Sauce is using their super powders for good, providing a climate-friendly solution to all of our saucy pantry staples. Check them out!
