JOI
Plant Milk for Planet People
We worked closely with the Sora team to develop a vibrant, expressive brand for their shampoo range one that brings personality to the bathroom shelf and resonates with customers who want their haircare to feel as good as it performs.
Project Overview
Client
JOI
Studio
The Drawing Board
Timeline
Disciplines
What is JOI
JOI (Just One Ingredient) is the most planet and people friendly plant milk Store-bought plant milk is 98% water and, thanks to JOI, we now have a better solution. With less packaging, zero food waste, more servings per container, and a fully-customizable and shelf stable product, all you have to do is add water and en-JOI
Brand Design
We worked with the team on a complete rebrand with two important goals in mind: tell their sustainability story in a clear and compelling way and infuse their system with joy. We also took their pack forms from plastic tubs to glass jars and launched their Oat Milk Powder in a fully compostable pouch.
What the founders have to say
The Drawing Board made our experience personal,engaging & thought provoking. They really understood our story and developed a brand that we love. The final result is so much more JOI-ful and we are so proud.
