Yate
NO BAD ENERGY
Yate came to The Drawing Board with the ask of building a brand world that’s social, energetic and differentiates itself in the BFY beverage category
Project Overview
Client
Yate
Studio
The Drawing Board
Timeline
Disciplines
What is Yate
Yaté is a clean-energy, low sugar sparkling yerba mate that’s made with simple ingredients and has ⅓ the calories of the competition. They came to The Drawing Board with the ask of building a brand world that’s social, energetic and differentiates itself in the BFY beverage category
Brand Design
Yaté is ‘social by nature’ with roots in the music scene, so from the start, we looked outside of beverage and into night life for inspiration. On pack design elements – like flavor badges, color choices, iconography and typography – nod to symbols that are synonymous with music and going out.
Success With Us
Since launching the rebrand, Yaté has seen a 188% increase in sales over a 6 month period compared to the prior 6 months. Yay, Yaté!
