Ecommerce redesign for a leader in luxury home decor
It all begins with an idea.
Serena & Lily is a California-based luxury home furnishings retailer. We enhanced their ecommerce experience by facilitating mindful product exploration based on design inspiration.
web design motion design
ui & ux
development.
Our approach infused the website with an air of elegance and sophistication, skillfully integrating their products into a seamless and compelling visual narrative. With an optimized cart and checkout flow for increased conversion, the result is a completely overhauled customer journey.
Capturing the Brand Essence
The homepage welcomes users with the grace of an elegant journal, featuring airy layouts, highlighted content, and subtle animations to create the perfect ambiance.
IT’S ALL IN THE DETAILS
We introduced an immersive scrollable feed of various products. Users can seamlessly preview, backtrack, and explore, all without leaving their current point.
An Overhauled Purchase Flow
To simplify the buying experience and improve conversion, we created an intuitive journey from adding items to the bag to completing the order — eliminating any complexity along the way.